The Freshcotton Case

During wintertime sales are slow for Hollands largest online tshirt shop. To create awareness we developed a poster with a tshirt shaped hole in the middle. The campaign let's the world know where Freshcottons tshirt designs are from.

Spreading the posters was part one of the campaign. The second part was a special "fresh from the streets-competition". The contestant who puts up the poster in the craziest spot earns 500 euro shopping money at Freshcotton. All the 3000 poster were sold out in the first week. Mission accomplished.

Special thanks to Lucas Göbel(photo) and  Jan Hibma (alias the hibmeister).

click to enlarge